A few selected pieces designed for Benefit Cosmetics at Sephora and Ulta, for America and North America store locations.
Vectorized product illustration and lettering done for the launch of the #1 selling mascara, They’re Real Mascara. This was used throughout Sephoras in the U.S. and North America during the launch for all store signage and apparel.
They're Real Mascara and Liner tower (front), a stand-alone unit for mascara and liner. The end product was a large mascara wand to hold the products. I worked on all graphics and typography.
